Image source: TED

360F’s product offerings are rooted in behavioural economics, a discipline that is pioneered by Daniel Kahneman. A recipient of the 2002 Nobel Memorial Prize in Economic Science, Kahneman is renowned for bridging psychological insights and economic theory, particularly in the areas of judgment and decision-making under uncertainty[1]. In this article, 360F picks up key learning points from Kahneman’s interviews over the last decade to offer you some hints on ways to engage your advisors and customers.