Help Customers Trust Themselves To Enhance Customer Satisfaction
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In “The Geneva Papers on Risk and Insurance” published this year, Eckert, Neunsinger and Osterrieder showed through the lens of digital transformation possibilities, the opportunities to raise customer satisfaction1, in areas including insurance services, insurance transactions, and the relationship with the insurance company2.
360F enables insurers to enhance customer satisfaction by enabling customers to trust that they are doing the “right thing” for themselves.
Customer profiling and segmentation
The paper noted that customer profiling and segmentations enables insurers to predict and steer product demand while identifying customer segments with high purchase intent1. 360F’s predictive analytics service, 360-NeedsProfiler®, fulfils both outcomes by anticipating the customer’s most important financial need and creating the intent, even for the passer-by. Not only do the customers better understand themselves, the service gives insurers the insight to personalize their remarketing efforts and provide tailored content ….