360F Launches My FinScore with AXA Singapore

360F enabled the launch of My FinScore with AXA Singapore earlier this month. Using 360F’s flagship solutioning optimizer and scoring system, AXA Singapore educates customers to discern their options and its distribution force to deliver excellent advisory experience.

27 January 2022, SINGAPORE – 360F and AXA Singapore, following a Proof-Of-Concept’s positive outcome in 2021, have partnered up again for a full-scale production ramp-up.

Powering the “My FinScore” self-discovery tool is some of 360F’s microservices, including its flagship solutioning optimizer 360-ProVestment®, instinctive scoring system 360-HappiU® and low-code quotation engine, 360-Quote®. “My FinScore” is made available for AXA Singapore’s 850+ strong agency force and AXA@Post Financial consultants.

Michael Gerber, CEO of 360F, says “Among the trends accelerated by COVID-19 is buyer empowerment, a self-engaging behavior that will endure beyond the pandemic. This is a beneficial development for the financial advisory industry as engaged intent is the pre-requisite for a productive advisor-client relationship. Our microservices are primarily built on the mathematics of the Nobel-Prize winning research on Behavioral Economics, enabling our financial institutional clients and their customers to bond over what really matters – the customers’ self-defined financial satisfaction. We are honored that AXA Singapore use our innovation to help their financial consultants establish with their customers the trust levels necessary for an excellent advisory experience.”


AXA Insurance is part of the AXA group, a worldwide leader in insurance and asset management with 153,000 employees serving 105 million clients in 54 countries. Present in Singapore since 1969, AXA Insurance has been serving the general and life insurance needs of individuals and companies in Singapore through a wide range of innovative products. As one of the top global insurers in Singapore, AXA Insurance protects more than a third of a million customers in Singapore. As a company whose business is about protecting people, AXA Insurance is committed to building a stronger and safer society by empowering customers to live better lives.

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About 360F

360F is the innovation powerhouse of financial advisory. Having built up an ecosystem of microservices that enable anyone to receive and any adviser to deliver the best and self-verifiable advice throughout the customer lifetime, 360F transforms the usual uncomfortable and product-pushing exercise into an intuitive and inspiring one. In the world where people trust less and less readily, we future-proof banks, insurers and financial advisors.

360F is ranked 29th in the Financial Times “High-Growth Companies Asia Pacific 2022” Top 500, and 6th in The Straits Times’ “Singapore’s Fastest Growing Companies in 2022”. 360F is also among the top 20 in the 2019 Global Fintech Hackcelerator organized by the Monetary Authority of Singapore and Winner of the Insurance vertical in the 2020 Hong Kong Fintech Week’s Global Fast Track Programme.

360F is headquartered in Singapore.


Media Contact:

Clarie Kwa

Chief Market Officer, 360F

+65 8163 3989