360F InsurTech Accelerates Malaysia Expansion With Genexus Advisory

Genexus Advisory has chosen 360F as its InsurTech partner to scale up its market share in Malaysia with focus on customer engagement and advice quality.

21 October 2021, SINGAPORE/MALAYSIA – 360F and Genexus have agreed to onboard Genexus’ financial advisors and selected product carriers onto 360F’s financial solutioning platform. As 360F’s preferred partner in Malaysia, Genexus will be the first financial advisory firm in the country to roll out 360F’s flagship solutioning optimizer for life insurance and wealth management, and 360-HappiU®, the personalized scoring system for financial satisfaction.

“360F’s partnership with Genexus will enable the advisors to spearhead digital customer engagement in Malaysia, providing quality advice to their customers,” said Michael Gerber, Chief Executive Officer of 360F. “This partnership is a significant milestone for the Malaysian market.”

“At Genexus, we believe we need to adopt new technologies to provide better customer experience in this digital era. I strongly believe that technology is a key differentiator for Financial Advisory firms,” said Morten Lee, Chief Executive Officer of Genexus Advisory. “I am absolutely convinced with the digital engagement tool from 360F.”

Using the 360F platform that is integrated with Genexus’ product carrier partners, Genexus advisors can look forward to reducing their sales cycle by as much as 60% as they will be able to deliver optimal, consistent and compliant financial solutioning in real time. The platform also empowers customers to envision and score their financial future with customized solution packages, a customer-centric innovation that is a refreshing change from the classical product-centric push.

About Genexus

Genexus Advisory Sdn. Bhd. is one of the leading financial advisor and financial planner firms in Malaysia. We aim to provide bias-free solutions by leveraging a wide variety of products and services from all available providers in our country and offshore providers. We are committed to raising financial literacy to improve our clients’ financial well-being. Driven to be a world-class financial adviser and financial planner firm, we are purposed in our hearts to provide outstanding services to meet our clients’ personal and business financial needs.

About 360F

Having built the world’s first ever solutioning optimizer that synergizes life insurance and wealth management, 360F automates solutions that have the best and self-verifiable fit for anyone, anywhere and anytime. This technology enables banks, insurers, wealth managers, agents and advisers to transform what’s usually a product-pushing and uncomfortable exercise for their customers into an intuitive, assuring and motivating one. We help to keep up the momentum of this transformed experience by additionally offering our expertise to build and integrate the infrastructure for seamless and instant execution – making advisory a highly scalable business.

360F is officially ranked top 10 Singapore’s Fastest Growing Companies in 2022, as compiled by Singapore local and national newspaper, The Straits Times, and research firm Statista. It is also among the top 20 in the 2019 Global Fintech Hackcelerator organized by the Monetary Authority of Singapore and Winner of the Insurance vertical in the 2020 Hong Kong Fintech Week’s Global Fast Track Programme.

360F is headquartered in Singapore.



Media Contacts:

Selene Koay

Genexus Advisory Sdn. Bhd.

+60 122966101


Clarie Kwa

Chief Market Officer

360F (Singapore) Pte. Ltd.

+65 8163 3989