At a Glance
In today’s digitized world, Prudential Africa’s advisors were still selling life insurance on paper, across fragmented systems and manually reconciled Excel trackers.
360-ePoS®,provided a unified, configurable, and governed platform that enabled Prudential Africa to scale insurance products across five markets, multiple channels, and partners all managed through one centralized engine.
Within weeks, Prudential Africa gained the ability to rollout P&S solutions using reusable templates, unified rules, and digitally validated processes, significantly improving operational efficiency and distribution reach.
The Challenge
Digitising Complexity Across Markets, Products, and Channels
How do you standardise the sales experience across five different markets without losing local flexibility?
Prudential Africa’s teams were facing:
- Different processes for different products within the same country, creating fragmented workflows and training complexity.
- Duplication of effort by Operations to re-enter data in PAS due to non-availability of ePOS for several products.
- High turnaround time (TAT) for product launches resulting in missed sales opportunities and slower innovation cycles.
- Offline data capture and paper-based forms leading to information loss and weak auditability.
- Varied authentication and consent models (OTP, CAPTCHA, SMS, email) per LBU, increasing maintenance overhead.
- The need to unify multi-currency, multi-timezone, and multi-regulation scenarios within one architecture.
To unlock scalable growth, Prudential needed to build a single digital sales platform capable of harmonizing product and market diversity - reducing duplication, accelerating launches, and providing data-driven insights across Africa.
The Solution
A Configurable, Compliant, and Scalable Digital Sales Platform
360F deployed 360-ePoS® as Prudential Africa’s central digital sales interface, providing a consistent yet configurable experience across advisors and channels.
Key capabilities included:
- Reusable sales journeys that can be rolled out across 5 markets
- Configurable product and pricing logic with local rules per market
- Guided selling flows for advisors and call centres to recommend suitable products
- Integrated quote-to-application process, reducing manual re-entry
- Built-in validation and checks for compliance and suitability
- Multi-channel readiness (advisor, branch, partner portals) using the same engine
- Centralised audit logging for regional governance and monitoring
With 360-ePoS®, Prudential could harmonise how products are sold, while tailoring details for each market.
360F's Approach
Governed Agility, Regional Alignment
360F combined multi-market discovery sessions, compliance alignment workshops, and weekly governed agile sprints.
The delivery included:
- Weeks 1–8 – Discovery Phase: Multi-country workshops and Figma walkthroughs captured LBU-specific variations and consolidated them into a unified configuration model.
- Weeks 9–16 – Design & Platform Development:
- Defined modular microservice architecture and status-control framework
- Implemented market-ready database design for data segregation and analytics
- Built configurable UI components for market-specific field flows
- Integrated 360-ePoS®, 360-OrchestrationEngine®, and reporting modules
- Added centralized security and standardized domain governance
- Established history tracking for audit, lineage, and error management
- Weeks 17–18 – Integration Sprints: Finalized multi-currency, timezone, and regulatory mapping; encryption; cross-device QA; and UAT readiness for agency rollout.
- Weeks 19–20 – Localization & UAT: Finalized multi-currency, timezone, and regulatory mapping; encryption; cross-device QA; and UAT readiness for agency rollout.
Prudential’s central IT and actuarial teams co-led the program with 360F’s architects, while market business leads ensured local relevance. Weekly governance checkpoints maintained visibility, regulatory readiness, and delivery confidence.
360F's Impact
Building the Foundation for Scalable Digital Growth
- 5 markets live on a unified 360-ePoS® platform
- Integration time reduced to ~3 weeks per market once the core pattern was established
- Consistent advisor experience across geographies and channels
- Reduced manual work via guided flows and integrated quote-to-application
- Improved governance and visibility through centralised audit and reporting
- Faster product rollouts by reusing journeys instead of rebuilding tools per market
Prudential Africa now has a harmonised, scalable digital sales platform enabling faster launches, better control, and a consistent customer experience across its African footprint.
