At a Glance
Saudi Arabia’s insurance sector is accelerating under Vision 2030, growing 22.7 % YoY in 2023 to USD 17.5 billion. While Health and Motor still dominate, Protection & Savings (P&S) has surged ~200 % YoY in 2024 as its share of total GWP more than doubled.
Amid this shift, a leading P&S insurer, partnered with one of the region’s largest banks, sought to capture the digital-first customer base through a D2C channel matching the bank’s retail-app experience and Vision 2030’s digital inclusion goals.
With 360F’s platform, the insurer launched the first end-to-end P&S D2C journey in Saudi Arabia in under four months, setting a new benchmark for speed, personalization, and bilingual experience.
The Challenge
Going Digital Fast – And Staying Compliant
Saudi’s insurer faced mounting pressure to digitize protection and savings products while meeting on shore data and regulatory mandates. D2C flows in the region averaged ~1 % conversion. The goal: deliver a high trust, high conversion, Arabic + English journey that aligned with both the regulator s standards and the bank s digital-first ambitions under Vision 2030 to transform a complex and compliance heavy P&S journey into a trustworthy digital experience that converts.
The Solution
Designing Speed, Simplicity & Compliance in One Stack
A mobile-first journey built on API-first architecture and AI-driven personalization – ready for market in weeks.
360F leveraged its P&S expertise across 17 markets to build a bilingual D2C experience optimized for speed and compliance.
- 15+ APIs for KYC, pricing, and fulfilment automation.
- Multi-product setup < 4 weeks each via configuration-driven releases.
- 3-click quote & AI-assisted bundles for personalized offers.
- End-to-end purchase < 2 minutes with e-signature and audit-ready records.
- Bilingual UX ensuring Arabic/English parity and accessibility.
The result a D2C experience that matches retail banking standards while giving the insurer full product agility.
360F's Approach
Enterprise-Grade Agility in Action
Delivering 4 products in 4 months through governed agile sprints and cross-functional collaboration.
360F ran an agile program cadence with weekly business, actuarial, compliance, and technical workstreams:
- 4 months to launch 4 products.
- Localization sprints for Arabic UX, on-shore data, and audit control points.
- Governed releases ensured speed without compromising regulatory readiness.
360F's Impact
Redefining D2C Benchmarks for Protection & Savings in KSA
Turning compliance-first constraints into a conversion-driven advantage for both insurer and bank.
- 10× increase in average ticket size vs. previous GI D2C flows.
- 4.5% D2C conversion, 5× higher than market average.
- < 2 minutes to bind, zero manual handoffs.
- Scalable architecture: new products deployable in < 4 weeks without rebuilds.
- First-mover advantage in Vision 2030's growing P&S market.
Beyond numbers, the launch redefined how life insurance is experienced in the Kingdom fast, transparent, and bilingual by design.
